<aside> 💡 What you need to know before you write:
What are the use cases your champion users use you for?
How do people search to achieve their desired outcome?
How can your product can help your audience to achieve their desired outcomes
</aside>
Examples:
Intro:
Hook the reader here. Tell them straight away that, unlike other articles out there. You won’t give them the classic solutions out there. You will show them a different way of doing things (this is actually your tool)
<aside> 💡 Pro tip: Match the expertise level of the reader don't start the article with “what is [JTBD]” reader already knows what it is. They are here to learn how to do it
</aside>
[image]
You can start by giving a disclaimer. Mention that you built this cool, and in this article, you are going to show people how your tool is the ultimate solution for them.
Imagine you are in a live demo, and someone asks you to show how they can achieve their desired outcome with your tool. Design the steps keeping this in mind
Imagine you are in a live demo, and someone asks you to show how they can achieve their desired outcome with your tool. Design the steps keeping this in mind